I know you can never expect to get out what you put in... Personal taste dictates a lot. I guess I just pegged the parts cost as being higher than that. I think that's true for any mods. Lifted, lowered, custom paint, etc.. I was just looking at it from the perspective of what it would take to duplicate, you know? If you assume a good, solid truck with nothing hiding under shoddy paint work, and you wanted to build it up the same way as that one, how deep into it would you be? I think you and I are on the same page, HT. We're just thinking about it from different sides. The mods done wouldn't significantly increase the VALUE of the truck, but when considering what you would spend to get an otherwise stock truck modded to that point using the same (although new) parts, you'd be in it for a fair amount. Hope I'm making sense...