I think that all these designer oils are just a lot of hype. As long as you use a good quality synthetic oil and filter, it's all good. I actually use Shell Rotella T6 5W40 in my truck and van and it's cheaper to boot ($26CAD/gallon). If it's good enough for a high mileage, heavy load running diesel truck, it will work great in a regular passenger vehicle. I did a bunch of research on - Bob is the Oil Guy
and haven't heard anything bad about it. People getting the oil analyzed after an oil change got excellent results with it in everything from cars, trucks and motorcycles. Heck, I even use it in my 4 stroke snowmobiles! As far as the designer oils, well, just like designer clothes, are expensive and do basically the same thing as their cheaper counterparts.
Our trucks were designed to run on dyno lube so any step up from that will make it last that much longer.
As far as filters are concerned, again, any good quality filter will be fine. And as mentioned, run away from Fram and their rebranded clones. One thing I do is put a couple of strong magnets on the outside of the filter to trap very fine metal particles that could be let through by any filter. A good source of magnets is old computer hard drives. They stick and stay put wherever you place them. Super strong. Same principle as the magnet in the tranny pan and diff. When changing the oil, just remove the magnets and the particles stay in the filter when you remove it.