There is also plate stacked coolers that bypass the flow if the fluid is too thick.
B&M 70268 SuperCooler is the one I picked up, winter temps are around 170F, ambient is 20F, summer it stays around 175F with ambient in the 70s-90sF driving 35" tires, prior to the cooler temps were upwards of 250-270F.
From the B&M site, "The unit monitors resistance to flow by allowing a controlled amount of ATF to pass through a self-regulating orifice. Controlled by viscosity, thicker ATF is returned directly to lube through two bypass openings in the stacked plate core, while thinner ATF is directed through the core to cool as operating temperatures increase."
Install took about an hour, including a run to home depot for the compression fittings, first time installers I'd suggest the quick connects, the compression fittings are a little difficult to work with, plus returning it to stock is just disconnecting the fittings and reconnecting the stock lines in their place. My flow goes from the trans to the stock cooler in the radiator, to the B&M cooler, then back to the trans
Installed on the passenger side
View through the passenger wheel well