The Ford's look like ass. I cant stand the rear or front of them. The F150's esp look like little bitch trucks. The superduty's are ok, but I would not buy one over a Chevy or a Dodge/Ram. Not really fond of the Dodge front either. I do love the lines of Chevy's other than the early 2000's. The old square style is what I really like. None of the new ones can touch the rugged look of a 70s or 80s Chevy. Edit--My wife likes f-150's, but she likes lots of feminine things.
The new Chevy interior's are really nice. I spent some time piloting an 11, crew cab., long bed, 37s w 20s, duramax, and would love to have one. Quiet, powerful, had a beautiful all black interior with nice back up camera factory.
I do really have a soft spot the older Cummins powered dodges though. One of the finest simplest engines in a truck ever.