LOL! There is a lot of marketing speak with headlights, and very little science to back up many of the outrageous claims. But there is no such thing as a free lunch; EVERYTHING is a compromise of sorts. When it comes to halogen, brighter lights burn hotter, at the cost of a reduced service life. Whiter bulbs also appear brighter but do NOT shine farther. (The color coating necessary for halogens to appear whiter also reduces the total light output.)
I believe the future is in LEDs. But I also believe in good bulbs, in well-aimed housings that are designed for them. I am serious about my lighting, and I am often on the highway in winter driving conditions.
This is why I run the GE Nighthawk in low beams. They burn hotter and are noticeably brighter than stock, with a slightly shorter service life. (I get three years on a pair and usually end up replacing them within a week of each other.) The Sylvania Xtravsion is similar to the Nighthawk bulb. Silverstars are a bit whiter than the Sylvania Xtravision but they burn out more rapidly. (10 to 12 months is about all you will get from Silverstars.)
I run the PIAA Xtreme White Plus in my high beams. In my area, I don't get to run highs very much, so the reduced service life is almost meaningless. They are not crazy white to the point of blue; they are only 4000 K, and in head-to-head high beam tests, the PIAAs were brighter than stock and this resulted in a slightly greater throw distance, but certainly not as much as it first appears. My high beam tests showed whiter certainly LOOKS brighter but it just does not reveal obstacles from much farther away.
I also found that the white color was more fatiguing at night, and I really hate the "cold" look of the color.
I also run PIAA LP530 LED fog lamps on a light bar to supplement my factory fogs. They use one rear-facing LED bulb and are crazy bright. (And crazy expensive.) They are all about the reflector design, and I keep them with the cutoffs well below that of the headlights. (I hate people who try to use fog lights as driving lights or as bling lights, running them in clear conditions.) I don't run them in clear conditions because one can sometimes have TOO much light on the road. When aimed properly, they light up the road directly in front of the truck so bright that it actually reduces your night vision, making the deer that suddenly appears in front of you even harder to spot. I also love the PIAAs because they are only 8 watts each, so I simply splice them in to the factory fogs.
There are lot of great choices in vehicle lighting these days. Everything is a compromise, and everyone will be different on what they choose to compromise. Putting $120 poorly-aimed bulbs behind cloudy lenses will not be as good as $20 bulbs behind clear lenses in well-aimed housings.