Jumping in here b/c I'm online (sorry TollKeeper!)
Toyota bought controlling interest in Subaru (they had a smaller stake, but decided to increase it a couple of years ago). It was a good fit for them, b/c they get the 4WD tech.
You also saw this in the Scion sport coupe a few years back -- Toyo body, Subie engine (& drivetrain?) IIRC, it was called the FC (-?) Then they rebadged it as a Toyota, when they dismantled Scion.
On the Wilderness -- just my quick 3-second take, since you posted the link (and I know you didn't ask for my opinion... lol). Not my cup of tea. Styling gives it an exaggerated rear rake (one of those eyes fooling the mind things, as you can see the frame / rockers are pretty much level). I'm really not a fan of their boxer engines, b/c they tend to leak oil (or did). And the STi owners would have head gasket problems, etc. If I buy Asian, I pretty much expect 'bulletproof', so I'm biased, that way. Again... YMMV.