Cadillac Plans to Price Its Future Celestiq EV Around $300,000
Cadillac plans to price a future electric sedan at around $300,000, according to people familiar with the matter, testing the cachet of General Motors Co.’s GM 3.59%▲ luxury brand.
GM is set to reveal later this summer a prototype of the car, named the Celestiq. The company has said the sedan will be Cadillac’s premier offering and custom-built at its engineering center near Detroit. It hasn’t disclosed pricing.
The auto maker intends to build fewer than 500 Celestiqs annually as a way to showcase its technology and generate buzz for Cadillac, the people said. Elements will include customized wood trim in the cabin and the latest version of GM’s hands-free assisted-driving system, called Ultra Cruise, they said.
The Celestiq price tag could run well beyond $300,000 depending on added features, and the car is scheduled to go into production by late 2023, the people said.
I suspect the down payment of this Caddy is more than any of us paid for our Trailblazers!
WSJ News Exclusive | Cadillac Plans to Price Its Future Celestiq EV Around $300,000
General Motors’ luxury brand looks to jump-start electric-vehicle push with high-end sedan produced in the hundreds a year.
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