I watched the reveal live on YT last week. Very glitzy presentation.
Was going to start a thread on it, myself.
My 'likes' are very similar to Mooseman's... and I'll add that Ford did a nice job with the app / utility features. Holistic, even. Credit to them for thinking that out, as it helps sell the truck. Rated for 10K towing capability. And a starting price *under* $40,000 USD, with std 4WD. That's big. Their project / design team did a good job, IMO.
My 'concerns' center around one big thing - range and time to recharge (TtC; TtR ... I'm making up a new acronym, here... LOL)
The 230 miles of range is unladen. So figure maybe you and a passenger or two, or some lumber in the bed, maybe a few 50lb bags of something or other. But fill that bed, or hook up a trailer of significant weight behind it, and that 230 miles is probably going to be 150mi or so (and that's likely being generous, TBH). Now you have to stop and charge the truck -- which isn't a 5min fuel stop. So, if the TtR is => expected time spent driving... I don't see this as an alternative to ICE-based pickups, for towing. IOW, it'll take longer to charge it, than you'll spend driving out that charge.
Again, I'm thinking in terms of long-distance towing. If your campsites are less than 2hrs away, then you might (?) be OK.
Re: Lifting. Keep in mind that this has motors attached to the wheel / axle. That might affect ability to put a lift on the thing (and I'll make the obvious (?) joke about that keeping a certain buyer segment out of this truck).
And, finally... GM does have a competing vehicle platform with their new e-Hummer (or whatever it's called). Yes, it's technically an SUV, but it
can tow. And it doesn't take much foresight to imagine a bed in place of the rear passenger / cargo area. The question will be whether GM comes out with a pickup-based version of the e-Hummer first, or if they take the plunge and do an e-Silverado.
Oh... the worktable / shifter mechanism isn't new -- Ford has been promoting / demoing it for awhile (although I don't know if it's actually available *in* the F-series, currently, although I'd expect the '22 redesign will have it available). Really slick -- until the mechanism(s) that raises / lowers the shifter gets locked in the wrong position, and immobilizes the truck. Hopefully, they thought of some sort of override. Probably a matter of time until they put the transmission controls on the dash or center stack, with the button arrangement that so many vehicles are going to, now (although mostly console-based).
TL; DR -- A nice first effort; early adopters will probably flock to it. Affordable base pricing. More range / fast-charge capability needed to truly supplant the current ICE-based models, for HD usage.